The key to meeting new business associates is the 30 second introduction.

The more unique it is the more likely it will grab the attention of the intended audience.

I have gone to networking events and was asked to give a 30 second introduction of my business without giving any thought to its effectiveness.

Now I've took a little time to revise my 30 second introduction when meeting new business associates. I started with these basics.

Unique selling proposition

This is what makes your business different from the competition.

What’s in it for me?

Because customers ask this all the time, let them know how your company can help their company.

Make them remember you

Leave something with them that makes you stand out from the crowd.

Tags: gift basket business advice

Labels: advice, gift basket business