Who says the economy is bad? My sales have been at an all time high. If you think nobody is buying gift baskets, you have better think again.

My customer's budgets are limited but not to the point were they can't spend anything. During these times they are not buying $40 baskets- not even $30 baskets. So I had to think like my customers. Here are some questions I asked myself:

1. Will they be recognizing a lot of people?

2. How can I give them the most for their money?

3. How can I meet their needs and keep my own expenses low?

I had to tweak my marketing plan. In addition to my regular line of baskets, now I offer a variety of gifts and gift baskets that range from $2.50 to $20. They don't cost me a lot of money, they don't take a lot of time to make, and I still make a profit. This has been a hit with my customers. My last order was for 161 $2.50 gifts. Because they are now purchasing in volume, it averages more than selling one or two baskets at $40 or $50.

Keeping sales up in a bad economy can easily be achieved by implementing small changes. This is a great way to maintain your budget and market your business too.

P.S. If you have tried this and it has helped you, send us an email and let us know. Or if you have done something different that is working for you, we would love to hear about it.

Tags: sales gift baskets advice news

Labels: advice, gift baskets, news, sales