When’s the last time a direct mail piece made you feel like a business was talking to you directly?

Probably never.

One of the main reasons that personalized gourmet gift basket marketing outperforms direct mail is that with gift baskets, you can speak to your prospects on a 1 on 1 basis.

You can engage them, build a relationship with them.

Personalization Helps to Make it Possible.

Inserting items that reflect your client’s profession into a gift basket is such a simple step, but studies link it to increase response rate.

Personalization doesn’t have to stop at someone’s profession. You can include just about anything in your gift:

v/ Industry news and articles

v/ Client birthday cards

v/ Thank you cards

v/ Promotional items

Here's our recommendations for more personalization ideas.

Tags: personalization news industry prospects

Labels: industry, news, personalization, prospects