Recently, I was contacted by a local radio station regarding a trade proposal. They wanted to give me 7 days of commercials and liners in exchange for 5
gift baskets with the value dollar for dollar to be used for give-aways for their Valentine promotion. It was left up to me to decide the dollar amount. Before accepting or declining the offer, I informed them that I would need to do some calculations and get back with them.
Well, this radio station is a local gospel station I purchased ads from during
Christmas and didn't get a single phone call from. While keeping this in mind, I calculated the cost of the products going in each basket, my labor and the total value of each basket. Concluding, it would not be a wise investment.
I emailed them back stating at this time I will not be able to participate in the
Valentine’s trade and to please consider me for future promotions. I never heard back from them. I didn't get a thank you for your time or thank you for even considering the offer. Which led me to question their motives; where they trying to help me or just themselves?
If you are thinking about trading your products or services, make sure you look at the big picture. If it is not in your best interest don't do it. You are responsible for making the best decisions possible for your company. Participation in give-aways other than charitable ones can be a costly mistake that can easily sink a small business.
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radio baskets small business gift basket gift baskets advicebasketsLabels: advice, baskets, gift basket, radio, small business