Unless you find a more cost-effective way to get your message out, your business is doomed.

To avoid costly mistakes, follow these do’s and don’ts to market your products and services.

DON'T
Target strangers with something they don’t want to hear about.

Approach strangers with a product they’ve never heard of.

Use sales methods that annoy people.

Pitch a sale that people don’t understand.

Ask for money too soon.

DO
Target existing customers; once a customer, always a customer.

Amaze your clients with great corporate gift baskets and service.

Package your product in a format the customer appreciates.

Ask for referrals.

Offer something complimentary.

Tags: cost effective corporate baskets business

Labels: business, corporate baskets, cost effective

                     

A number of construction companies have increased their business by implementing our Gift Basket Partnership Marketing System.

If you are not using gift baskets as part of your construction business marketing system, here are 4 ways a partnership with us will benefit your business.

1. Broaden Your Reach
Partnerships are not new. Broaden your reach to serve new customers by seizing growth opportunities. A partnership with a gift basket company is the best way to take advantage of maximum growth opportunities and sustain them.

2. Increase Referrals
Everyone knows how important referrals are. But what happens when you get one—how do you show your appreciation? By having a partnership with a gift basket company, your referral marketing system is already in place. Just pick up the phone and your gift is on its way.

3. Get Pass the Gatekeepers
Getting to the person in charge to close the sell first starts with getting pass the gatekeepers. When you partner with a gift basket professional, we show you how to send the appropriate gift that the potential client and his assistant would appreciate and enjoy.

4. Retain Customer Loyalty
Because repeat customers are more likely to do business with you again, it’s important that your business stand out in their minds. When you give them a gift basket, not only are you differentiating your company from the competition, but you remind them that you are still the best in the construction business.

Tags: gift basket marketing construction partnership construction industry

Labels: construction industry, construction partnership, gift basket marketing

                     

If you have yet to generate more leads and or get repeat business from existing or past customers, than you’ll want to pay close attention…

You can never contact a client or past buyer too often, especially when you send the appropriate greeting in a format the customer appreciates and enjoys.

Here are a few ideas to get new customers and keep them.

Holiday Gifts
Send a holiday gift using non traditional tactics. For your company to stand out, send your gift during holidays that others are not thinking of. You might want to think about gifts for Halloween, Thanksgiving, or New Year’s.

Gift Baskets
Stop missing opportunities to show your appreciation for their business. Everyday is an occasion to give a gift basket. Popular themes include Apology, Congratulations, Appreciation, and Good Luck.

Latte Mugs/Cups
After several referrals from a loyal customer, latte mugs with a Thanks a Million theme demonstrate your appreciation. Fill these with cappuccino, teas, and coffee all wrapped in cellophane with a bow.

Candy Jars
Repeat business call for a token of appreciation for clients and their assistants. Personalize the candy jars with your company’s name to remind the client of you all year long.

Tags: holiday baskets repeat business new customers
                     

Even if you don’t go through the day thinking about reading a good book, I’m betting you do care about what type of book to give this holiday season to your family, friends and employees who enjoys reading.

Here are our 6 suggestions.

1. Latest bestsellers. Narrow bestselling books to fiction or nonfiction. Then decide on paperback or hard cover.

2. Cookbooks. When selecting a good cookbook, think culture or a place the recipient of the gift would like to visit. This is the same popular method that is used when creating gift basket themes.

3. Inspirational writings. A book of inspirational writings is one of the best gifts an employer could give an employee. It lifts everyone’s spirits and increases morale.

4. Health guides. The market for the health conscious has exploded. Choose from weight loss, diabetic, low fat and low cholesterol.

5. How-to manuals. I’ve done it and you have too- searched high and low for information on how to do that one thing. How-to manuals save time and prevent costly mistakes.

6. Kids’ books. I know we live in the age of video games however, a kids’ book would show your commitment to our children’s future. For instance, taking their imagination to a place they’ve never been before.

Tags: holiday season books gifts

Labels: books, gifts, holiday season