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Wednesday, January 20, 2010

Quick Tip for Low or No Advertising Response


You've set your budget. You've decided on a marketing campaign. But customers are not responding and you have no sales.

So what's wrong?

It's likely one of the following:

Lack of Patience and Consistency

If your business is new, a few months of advertising is not enough time to convert potential customers into buyers. It could take months before you see any results from your marketing. The key is to never stop strategizing and building momentum with consistency.

Pricing

Shoppers today are very savvy. Beat the competition by offering customers competitive rates. Experiment until you find the right price people feel comfortable paying for your product or service.

Wrong Audience

This is the most common mistake made in business- trying to market your products to everyone in the world. 90% of companies have more success with a specific group of people. To reach your target market, develop a creative marketing plan with a call to action.

Customers do respond to advertisements. Will they buy from you right away? Probably not. But you'll be surprised at what will happen when you stick with it and advertise on a consistent basis.

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The Gourmet Gift Boutique • Gift Baskets and More
Stockbridge, Georgia 30281 USA
Phone: 404-247-5504 • www.TheGourmetGiftsShop.com