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Sunday, August 24, 2008

Looking for a New Way to Market Your Products?


Using gourmet gift baskets to market your products will grow your business. Find what you are looking for fast and easy online.

At The Gourmet Gift Shop, we specialize in all occasion and theme gift baskets for corporate or individual gifts. Because making a great impression is the only option, The Gourmet Gift Shop helps companies take their business to the top.

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Wednesday, June 18, 2008

How to Wrap With Tulle


Wrapping with tulle requires only a few simple steps.

To really understand wrapping baskets with tulle, you need to know how to wrap with cellophane.

Why Knowing How to Wrap With Cello Makes Sense.

Cellophane is cost effective which allows for mistakes if more practice is needed. Because cello comes in many sizes, you will have a better understanding and control over wrapping a variety of baskets and containers. As a result you will create gift basket designs that appeal to any market.


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Thursday, May 15, 2008

Selling Gift Baskets At Flea Markets- Is This You?


Now you are thinking about selling your gift baskets at flea markets. Let's take a look inside a flea market. Before we get started, we'll assume it's indoors...

The building...an open place that reminds you of a warehouse with sections divided into numbered booths.

The booths...nothing fancy, the only thing that separates your space from your neighbor is a partition or piece of plywood that you had to buy.

Hours...normally open only on Friday, Saturday, and Sunday.

Vendors...anybody who pays the booth rent that day gets to sell their products to the public.

Now...get ready for this.

The products...they are usually inexpensive and the quality is not guaranteed.

When thinking of flea markets, you automatically think discount and cheap.

There is nothing wrong with selling your baskets at flea markets, if it's just a hobby and you need some extra cash for the weekend. But for serious gift basket designers, your baskets will not be appreciated by the type of customers that shop at flea markets.

Why? You ask…because they are there looking for a deal. If they wanted to pay full price for something, they would be at the mall.

Desperation causes some to reduce the quality of their baskets. Like any business, it takes patience and marketing. Those that follow this advice will be the ones who succeed.

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Tuesday, April 22, 2008

Using Tulle To Wrap Gift Baskets

Using tulle to wrap gift baskets is a costly alternative to cellophane. Not only is it more expensive, it does not give a professional look, and the products in the basket can not be seen through it.

To get the best use from tulle, use it in place of shred. Tulle softens the look of the gift. It's great for baby, wedding, or bath and pamper gift baskets.

With this method, a spool of tulle should last a long time. However, if you're wrapping baskets with it, it's sure to break the bank.

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Wednesday, April 2, 2008

Basket Delivery Method


You're probably asked by customers who make your basket deliveries. The type of delivery method you choose ultimately depends on preference and sales volume.

Your choice of delivery includes, but is not limited to, delivering your baskets yourself, hiring a contractor, a delivery service or courier.

Because no one can represent your company like you, delivering your own baskets is the obvious choice. As sales increase, time will not permit self delivery and outsourcing will be needed.

Consider a contractors agreement when hiring contractors for your protection and theirs. Because delivery services charge different rates for different area codes, price the deliveries competitively to cover the costs.

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Wednesday, March 19, 2008

What Filler Are You Using In the Basket?

The first step in gift basket design is the filler for the baskets. Most baskets or containers will need filler in the bottom to support the products.

Although, newsprint, brown paper bags, and newspaper have been the most commonly used in the gift basket industry, they are a bad choice for filler. Not only will they not support a basket full of products, they make an unprofessional appearance for the recipient when the basket is opened.

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Sunday, March 2, 2008

Gift Basket Dropshippers

The use of dropshippers offers another option for starting a gift basket business. With this option, there is no inventory to purchase. The dropshipper fills the orders and ships it to you.

Because the only items that would be available to you would be what the dropshipper offers, I decided against this method. You can trust that I employ the most creative gift basket designers who enjoy putting baskets together.

By not using a dropshipper, there are no limits to what I offer. You now have conveniences like…

Same day delivery, customized gift baskets, and product guarantees.

Running a gift basket business using a dropshipper can be an alternative for some people. However, The Gourmet Gift Shop enjoys offering a service to customers that they won't find anywhere else.

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Sunday, February 24, 2008

The Business Name

Choosing a business name is an exciting and important step. Before deciding on a name, determine your niche market, as well as, any other direction you may consider taking the company in the future. In other words, are you starting in your home with hopes of moving into a retail space?

In the gift basket industry, corporations remain the largest buyers of gift baskets. Consider a name that conveys credibility and strength of a company that can handle anything and will be around for years to come.

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Monday, February 11, 2008

Are You Considering Trading Your Services?

Recently, I was contacted by a local radio station regarding a trade proposal. They wanted to give me 7 days of commercials and liners in exchange for 5 gift baskets with the value dollar for dollar to be used for give-aways for their Valentine promotion. It was left up to me to decide the dollar amount. Before accepting or declining the offer, I informed them that I would need to do some calculations and get back with them.

Well, this radio station is a local gospel station I purchased ads from during Christmas and didn't get a single phone call from. While keeping this in mind, I calculated the cost of the products going in each basket, my labor and the total value of each basket. Concluding, it would not be a wise investment.

I emailed them back stating at this time I will not be able to participate in the Valentine’s trade and to please consider me for future promotions. I never heard back from them. I didn't get a thank you for your time or thank you for even considering the offer. Which led me to question their motives; where they trying to help me or just themselves?

If you are thinking about trading your products or services, make sure you look at the big picture. If it is not in your best interest don't do it. You are responsible for making the best decisions possible for your company. Participation in give-aways other than charitable ones can be a costly mistake that can easily sink a small business.

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Saturday, February 9, 2008

Last Minute Gift Basket for Valentine's


Valentine’s Day is fast approaching. For all of you last minute shoppers don’t stress. Consider a gift basket designed the way you want it.

Priced to fit any budget, there’s no better way to show you care than with chocolates, truffles, fondue and more elegantly packaged in a basket accented with a rose.

Statistics shows reminding anyone that you’re still the best will be easily achieved after giving a gift basket for Valentine's Day. And that’s only one of the many reasons gift baskets should be at the top of every gift givers list.

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The Gourmet Gift Shop, Inc. • Gift Baskets and More
3588 Highway 138 SE #155, Stockbridge, Georgia 30281 USA
Phone: 770-961-3044 • www.TheGourmetGiftsShop.com